CLIEnT
Hewlett Packard Enterprise (HPE)
PROfILE
Multinational IT company offering a range of software and hardware solutions
ObJECTIvES
Product launch
Recognise partners
Celebrate collaboration
Strategy, Creative, Content, Production, Logistics, Budget Management
The CHALLENGE
Due to internal changes in HPE, some of the connections with their partners had been lost. HPE wanted to rebuild the connection on a personal level.
WhaT WE DiD
Created, designed and delivered a partner conference and award ceremony.
THE EXpERIENcE
High Tide created an inaugural partner event in Dublin. We designed every detail of this highly engaging event from event branding to managing the registration site and delegate communications. This high-end event combined strategic communication with a more personal approach directed at core partners. The event design ensured a balance of informal networking, product and company updates, and partner recognition through the award ceremony. Key figures in HPE had plenty of contact with their core partners to inform and celebrate their connections.
The OUTcOME
Partners were more invested in the new product and brand, becoming HPE advocates. This contributed to increasing product sales and brand awareness across HPE’s EMEA markets.
